In The News — small businesses

Black Friday, Small Business Saturday, Cyber Monday (and its counterpart Green Monday–the second Monday in December) were all dreamed up by retailers to raise the revenue quotient as they slash prices and shout about the dwindling amount of days left to shop. But conscious consumers are looking for a better reason than discounts to support brands. Recent consumer research by Walmart found that 90% of female customers are willing to go out of their way to buy a product from a woman-owned business. The good news is that they aren’t that hard to find. Over the last decade, there was an increase...