In The News — leadership

Since founding Kohana Coffee, I’ve learned that women entrepreneurs asking for money often get turned down. That’s no surprise—the deck has historically been stacked against us. But I was surprised to learn that it’s not because we ask for too much. Women typically are turned down for funding because they’ve asked for too little.The people we’re pitching often don’t think we’ve requested enough to get the job done. Why do we underbid ourselves? As women, we’re trained from a young age to only ever ask for what we need to get by on rather than ask for what we need to...